Tuesday, March 11, 2008

Free Writing – Commercialization of Sports

This photo was taken recently at the Super Bowl Media Day in Phoenix. The woman pictured is Inez Sainz, a reporter for TV Azteca in Mexico. Instead of reporting about football she circulated herself around in a wedding dress and proposed to a number of players from both teams. Would anyone consider what she does reporting? Better yet, does anybody even care? Each year the Super Bowl becomes less about the actual game and more about the marketing and attention for everyone involved. This attitude is a microcosm of how our modern society treats sports, and miles away from where sports started.

Professional sports should not matter so much to so many people. Fans are somehow considered to be stakeholders in sports despite the fact that they don’t get anything in return besides a constant wave of commercials and whining from overpaid athletes. Sports used to be a way people defined themselves, but it is difficult for that to be the case anymore. While many people can relate to sports and be entertained by sports, these superficial rewards are the extent to which most people can be involved with sports in our society.

1 comment:

regubar said...

Interesting ideas about sports. Are you going to write about them for our final paper?